diptych inspiration 2.

Matt Siber

Matt Siber’s main appeal is the way he brings attention to themes that people pass by daily and rarely consider. His work has strong potential in connotations of culture and branding that are too easily overlooked (under-considered). Denotatively there is a haunting appeal in his work that again takes innocuous signage and pulls back its innocent existence in an over-saturated visual environment.

Cola, 2006-7

Siber’s work informs the way I am thinking about how to draw attention to what is easily overlooked--nature. Unless one makes a practice of considering their environment, they most likely will not give a second thought to the construction, whether “miraculous” or “base,” which gives it shape.

McDonald's, 2003

Many of his projects are extremely simple and this provides a clear focus on the subject matter. I wonder at times at the potential vapidness of his work, but with enough time I expect most would be able to discern the message he is communicating. The personal takeaway for me is the clarity. I tend to be verbose and while I wouldn’t attribute that tendency to the field of art, it is possible to be unclear both in too little and too much information.

Untitled #13, 2003